Jumex
The Challenge
Jumex, a leading beverage brand, sought to increase brand awareness among younger consumers in Taiwan and Southeast Asia. Traditional media campaigns were failing to capture the attention of Gen Z and millennial audiences who increasingly rely on creator recommendations for purchasing decisions.
Our Approach
We designed a multi-phase influencer campaign featuring 20+ KOLs across TikTok, Instagram, and YouTube. Each creator developed authentic content showcasing Jumex products in their daily lives — from morning routines to social gatherings. Our AI platform continuously analyzed content performance and audience engagement, enabling real-time creative optimization. The campaign also incorporated user-generated content campaigns to amplify reach organically.