Don Gustavo
The Challenge
Don Gustavo, a premium food brand, wanted to expand its presence in the APAC market but faced low brand awareness and struggled to connect with local consumers through traditional advertising channels. They needed authentic voices that could introduce their products to new audiences in a culturally relevant way.
Our Approach
Jayzin International deployed its AI Creator Discovery platform to identify food-focused KOLs across Taiwan, Hong Kong, and Singapore whose audiences matched Don Gustavo's target demographics. We curated a diverse group of 12 micro and macro influencers who created authentic content ranging from recipe videos to restaurant-style home dining experiences. Our Campaign Intelligence system monitored performance in real time, optimizing content distribution and engagement strategies throughout the campaign.
Results
“Working with Jayzin transformed how we approach the APAC market. Their AI-powered creator selection was remarkably precise — every KOL we partnered with truly resonated with our brand values and their audiences were genuinely engaged.”